NO NITRITES EVER
NO NITRITES EVER
Welcome to the future of salumi: «No Nitrites Ever», our new claim. Let your favorite mouth-watering Italian salumi indulge you, with no compromises!
NO NITRITES EVER, No exceptions!
Nitrites have always been used for the preservation of processed meats. They can be either added directly to the recipe or obtained from natural ingredients such as vegetables. In fact, Nitrates, which are naturally present in nature in certain vegetables such as celery powder, beet and spinach, can be converted into Nitrites through a fermentation process, specially activated for the production and preservation of processed meats.
A CLOSER LOOK AT NITRITES
However Synthetic Nitrites, if ingested continuously over time and in large quantities, can become potentially dangerous. For that reason, the World Health Organization (W.H.O.) recommends limiting the intake of Nitrites (see more) and USDA regulations establish maximum levels for the use of Nitrites in meat products (see 9 CFR 424.21).
NOW THERE IS MORE!
Rovagnati strives to give consumers more choices: in order to help reduce exposure to Synthetic Nitrites, Rovagnati has developed an innovative and exclusive technology which guarantees a product without the use of Nitrites of any kind, including those naturally occurring in certain vegetable ingredients (e.g. celery powder) that you can find in products showing the labeling claim “No Nitrites Added” followed by an asterisk/disclaimer.
Now you can choose…
Paolo Rovagnati: No Nitrites Ever, no exceptions!